From Father To Daughter: The Freedom and Glory Story
Freedom and Glory takes a different approach in this episode as Bill LuMaye sits down with Liz Morris and her father, Dwight, to tell the story behind the company and…
Freedom and Glory takes a different approach in this episode as Bill LuMaye sits down with Liz Morris and her father, Dwight, to tell the story behind the company and its evolution across generations.
Dwight shares how he started the business in 1980 after struggling to find a flag to buy, eventually developing a catalog business from his home. He talks about the early years, the support of his wife, raising his daughters alongside the growing company, and how technology eventually transformed the way the business operated.
Liz shares what it was like growing up around the business, leaving to build her own career, and eventually returning in 2016 with the possibility of taking over. The two discuss the challenges of transitioning a family business from one generation to the next, learning to work together, and separating family life from business.
They also talk about why Liz changed the company's name from Carrot Top Industries to Freedom and Glory, how the rebrand helped better communicate what the company sells, and how Liz has worked to build on her father's foundation while creating something of her own.
The episode closes with Dwight reflecting on Liz's leadership and the importance of stepping back and letting the next generation take ownership. It is ultimately a story about entrepreneurship, family, change, and building a legacy that can continue to evolve.
00:00 The story behind Freedom and Glory
01:00 How Dwight started the business
03:00 Building the company from home
05:00 Growing up around the business
06:00 Balancing family and entrepreneurship
08:00 When Dwight considered passing on the company
10:00 Why Liz initially left the family business
11:00 Liz considers returning
13:00 Dwight knew Liz was the one
14:00 Technology changes the business
16:00 Liz returns to the company
18:00 The challenges of taking over
20:00 Learning to work together
22:00 Separating family and business
23:00 Why Carrot Top became Freedom and Glory
25:00 The reason behind the name change
27:00 Liz's vision for the future
29:00 Dwight reflects on Liz's leadership
31:00 The response to the rebrand
33:00 Dwight's advice for Liz
34:00 Celebrating the family's story
36:00 Dwight's perspective on letting go
38:00 The legacy continues