From Family Pest Control to $52M: Chase Hazelwood on Growth, Acquisitions, and AI-Driven Service
On Hot Takes presented by Summus, host Bill and Sumus CEO Jim Baker interview entrepreneur Chase Hazelwood, third-generation owner of GoForth Pest Control. Hazelwood shares how he took over operations…
On Hot Takes presented by Summus, host Bill and Sumus CEO Jim Baker interview entrepreneur Chase Hazelwood, third-generation owner of GoForth Pest Control. Hazelwood shares how he took over operations in 2008, bought and merged a competitor, and transformed the business by implementing checklists, scripts, technology, and a service model built on ultra-fast responsiveness. He explains shifting from paper tickets to automation, joining Vistage, focusing on profitability alongside growth, and scaling through acquisitions—highlighting one failed Richmond deal and successful market-expansion buys in Fayetteville, Hickory, and a family acquisition that grew from $3.6M to $6M. Hazelwood also details Galaxy AI tools for technician KPIs, customer communication, CRM features, and an AI texting campaign that sold $1M in mosquito upgrades in 45 days, emphasizing innovation for speed and accuracy rather than labor reduction.
00:00 Show Intro
01:08 Meet Chase Hazelwood
02:30 Family Business Roots
03:25 Taking Over and Scaling
07:19 Profit and Vistage Shift
09:30 Sales Systems and Checklists
11:13 Service Speed and Tech Edge
15:16 Acquisition Wins and Fails
23:58 Hiring for Soft Skills
26:50 Systems Feel Demeaning
27:29 Galaxy AI Under the Hood
28:48 AI CRM in the Field
33:08 Texting Wins and Call Center Limits
36:13 Automation Without Layoffs
39:03 Perceived Customer Value
41:31 Crawl Space and Recurring Revenue
43:20 Christmas Lights Reality Check
45:43 Homeowner Prevention Tips
47:59 Five Takeaways and Wrap
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Hot Takes with Jim Baker brings together entrepreneurs, CEOs, executives, investors, and experienced business leaders for candid conversations about leadership, business growth, value creation, and the challenges facing organizations today.
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